Rustic Roots Delivery was imagined and brought to life by Founders Jeff & Emer over an introspective campfire talk about life, work and goals for the future. Emer & Jeff always strived to have a career in which they could work together, provide a healthy living for their young family and most importantly do something they could be proud of when its time to hang it up.


Our Goal is bring Organic and Sustainably Grown products to anyone who has the want and need. With so many amazing farms that are doing their best each day to produce honest, healthy and responsibly grown products, we are driven to do our part by bridging the gap between them and you. At RRD we will do the leg work, sort out the logistics and be able to offer you an assortment of amazing goodies for you and your family to eat healthy and responsibly.


I was Born and raised in Waterford, Ireland with my brother and two sisters (1 of them my twin). We were introduced to great food by our late Dad who cooked us a home cooked meal every night even as a widower. It was in those early years my senses to taste and smell came alive, even as a selective eater. Some early food memories; cooking freshly picked periwinkles on the grill with the sand under my feet, freshly harvested game meats, whole fish being scaled at the kitchen counter were all normal things in our house as my eldest sister baked a new experiment most weekends. Summertime in Ireland was all about the Fresh Strawberries that followed a short lived heat spell. We cherished those fleeting long evenings and scentful berries. For the curious (me and my twin), wild Raspberries twinkled in brambly vegetation too delicious to resist. Best of all, were not only the great meals but the great people that cirlced my family table to enjoy great food with.  

Many years later I set off on my journey across the Atlantic Ocean to Montauk, NY. My LOVE for great tasting food exploded. I tried everything. Loving the new culture and experience. And best of all the great things I encountered over a decade ago, my Husband Jeff (who relentlessly pours his heart & soul into RRD). After the season closed in Montauk our journey took us to the Big City, Manhattan. It was there a new journey in search of better food began. It was hard to find good food in the city that had everything. During that time, our personal search for better food, crossed paths with the Farm to Door concept. An easier way for people to get great food. Jeff and I jumped in with 2 feet, 2 arms, clothes, shoes, everything…This started in 2010 and we haven’t stopped or slowed down since and its 2017. We've only gathered steam as Taylor & Bode our 2 babies and Hoyt & Kayla our 2 dogs joined us in our journey. We are relentless, determined in our efforts to get our customers great food.

Great food, great flavors, great farms, great eating, great people, great health. All things that motivate us, Rustic Roots, everyday. 


I'm Jeff and I've reached the proverbial tipping point in my life(crossroads), where, after much self-reflection of my current situation, I've come to the point where my values of health, family, and quality time in the outdoors outweighs my current lifestyle. The current long nights running a bar in NYC where I don't have time to spend with my wife, family, and doing things I love, has caused me to reanalyze what really is important to me and what makes me happy now and where I want my life to be in the future.

Getting back to what I'm about and where I'm happiest, and getting the passion back in my life has caused me to choose this new path. The excitement of starting a new business I believe in, working side by side with my wife, and need for new challenges, experiences and encounters has led me to make the decision to leave my current job for the hope of something more fulfilling into the future.

This new venture where we can enjoy the outdoors, provide a great service that enriches peoples lives, one that we can fully stand behind, and doing something that makes a difference in my own life and the life of others around me is the background behind the creation of Rustic Roots. Connecting the best farms with individuals, families, and businesses by selling the best, local, organic foods, reenergizes my adventurous soul and gives me the hope of a fresh start and new chapter.

"The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun."
— Chris McCandless

 Slowly but surely we are getting back to our Roots!